There was a time when it was difficult to distribute audio effectively over the Internet because the software used for listening was hard to come by and hard drive space was limited.Today Internet users typically have three or more devices that can decode and play audio streams via the Internet. Further software applications can even allow that download stream to be captured for replay.Thousands of Internet only radio stations are available with thousands of additional broadcasters repeating their terrestrial signal via the Internet. Many broadcasters are venturing into the realm of Internet audio by lending their voices to Internet based radio stations and other audio streams.The growth of audio streaming is a byproduct of consumer demand and advancements in technology.As an online business using audio to guide your visitor through your website may be a great first step, but there are so many other uses for audio that may take into account visitors who may be visually challenged.There are already devices to assist those with poor vision, but if you create pages with audio it can make an enormous impact on those who often feel forgotten.The use of audio can be a benefit for those who work on a hectic schedule. It may be possible to listen to your presentation while they continue working in another window.Audio can also be an important element in an increasingly mobile society. For those on the go, the ability to listen to audio may be of more assistance than attempting to read the small print on their cell phone or Blackberry.An audio stream from a conscientious netrepreneur is likely to meet with the approval of many of your site visitors. Certainly they will have different reasons for having an interest in the audio stream, but the audio remains an important function in site marketing and customer convenience.The growth of online marketing techniques can move audio streaming from a ‘nice add on’ to a desired form of communication with your prospects and customers. Since it is very easy for consumers to tap into an audio stream you have a unique opportunity to brand your business in ways previously unavailable.Where once there was debate over the use of graphics on a website now the debate may be centered around the use of audio on a website. Today you find very few websites without graphics. I believe the same will ultimately be true of audio streaming.